Competition: Marketing & Branding
Johnson & Johnson Agrees to Pay $2.2B Settlement Over Off-Label Marketing of Anti-Psychotic Drug Risperdal
Kellogg Agrees to Pay $4M to Settle Class-Action Suit Over Marketing Claims Made for Frosted Mini-Wheats, Including Claims That the Cereal Improved Children's Attentiveness, Memory and Other Cognitive Functions
Trying to Reverse a Multi-Year Decline, Yahoo Inc. Plans to Ramp Up Advertising and Marketing to Make 'Ourselves Cool Again'
San Francisco Attorney Defends Investigation Into Monster Beverage Corp.'s Marketing of High Caffeine Energy Drinks to Children, Citing Mounting Scientific Evidence of Health Risks
Launches Are Now 'Make-or-Break' Moments for Apps as Tech Companies Feel Pressure to Spend Much More to Win 'Fierce Battle' Among Mobile Games
Visitors Sue Metropolitan Museum of Art for 'Deceptive' Admission Fee, Saying the Met Fails to Make Clear That $25 Entrance Fee Is Merely a Suggestion
Ontario Government Urges Restaurants to Ban Marketing of Junk Food to Kids in Response to a Report Finding 27.5% of Kids Ages 2-17 Are Obese
Class Action Suit Filed Against Anheuser-Busch Claiming Beer More Watered Down Than What Label Indicates
First Beef, Now Fish; According to Testing by Oceana, Out of 120 Samples Labeled Red Snapper, 17 of the 28 Different Species Weren't in Snapper Family at All
EU Puts Plan in Place to Investigate Fraudulent Food Marketing Practces; Plan Includes Controls at Retail Level to Detect Presence of Horse Meat or Horse Meat Residue
Tiffany and Company Sues Costco, Claiming Warehouse Giant Sold Engagement Rings Falsely Labeled as 'Tiffany'
Victory Pharma to Pay $12.2M to Settle Allegations It Paid Unlawful Kickbacks to Health Care Professionals to Induce Them to Prescribe 4 of Its Drugs
Corpedia, in partnership with Second City Communications, offers RealBiz Shorts' life sciences modules, which address pharmaceutical and medical device industry topics such as off-label promotions. One of the short videos that address this topic is "Off-Label, Off-Limits." Request a demo here.